by Michelle Evans

Updated August 31, 2020

Asking any business owner if they want to increase their blog readership and the immediate answer will be a resounding YES! Every business wants subscribers and a loyal following of consumers and readers who want to read every word he or she writes. Without high-quality inbound links, you’ll never experience the desired growth and audience of your blog. If you have tried hard but failed, here are five important ways to increase your blog readership.

Here are five mistakes your business may be making with your company blog.

Promoting Your Blog on Social Media

It is easy to complain about your blog is not attracting readers, but what are you doing to boost blog awareness? Social media is one of the best methods to promote your blog to existing your existing audience, friends, new followers, consumers, or other businesses. Sure, organic traffic is not impossible, but one way to expedite the attraction of potential followers or consumers is to establish a presence on one or more channels.

Getting Influencers to Guest Blog for You

You must admit the fact that you are not as popular as an influencer. If you know an influencer, ask her to write a blog for you.  The content she creates may or may not be exceptional, but it might attract potential clients and followers who later turn into consumers. These influencers have a huge fan following, and if your blog gains access to this extensive network on social media, it may prove to be a game-changer!

Creating High-Quality Content

Quality content never goes unnoticed whether it is your readers or search engines. Keep writing high-quality blogs that are interesting and provide solutions to the problems of your writers. Use a content calendar to support your content marketing strategy. Some people respond better to visuals rather than text. You can engage these consumers by including images, leveraging social media platforms that cater to these buyers, or even adding videos to your blog. In addition to meaningful content, experiment with exciting headlines and titles to arouse curiosity in the minds of readers.

Establishing Your Authority Across Mediums

One of the critical actions you should take is to write high-quality blogs that are useful for your readers. Millions of potential consumers access authority sites. This action is where hiring a content writer may come in handy if you are not so comfortable putting your ideas into writing for yourself.

Once you create these articles or hire a writer to do this on your behalf, you can submit articles to popular article directories and include links to authority websites to make your content more visible to the target audience.

Email Newsletters and Blogging

There are dozens of methods that are useful in helping you to collect email ID’s of potential customers and send them weekly or daily newsletters. No matter the method you choose, stay consistent with producing high-quality content to increase the readership of your blog. Your efforts will eventually convert to buyers who deem your services or products as being a solution to their problem.

Are you ready to get started with your building your blog and attracting a buyer? Hiring a content writer who specializes in creating content can help you to get well on your way! SpeaksMedia.com is prepared to help you get started!

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