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The Answer Might Surprise You

by Michelle Evans

Business blogs are a must-have component of your marketing strategy. Every business should have one –for multiple reasons that we will explore in this article. But, for business owners, answering the question of how often to blog is a million-dollar question.

How Often Should I Blog to Keep My Readers Engaged and Coming Back for More?

Although there is no finite answer to solving the equation for blogging frequency, most content marketers agree on one thing about your blog posts. Your blog post frequency is not as important as your blog post quality. That’s right. We are talking about quality over quantity.

Your content strategy has to focus on producing high-quality content that will value your audience. Additionally, you have to consider your business goals and overall marketing strategy. Once you consider those things and establish the formula for blogging frequency, you can shift your attention to focusing on how often you should blog. If you struggle to come up with topics, try using a content marketing calendar to help you plan out your posts in advance. This step will help ensure that you always put out fresh and relevant blog content.

Like me, you may still require a benchmark to target in determining your blog frequency to accompany your content marketing strategy. In that case, you can start with publishing an article 1-2 posts per week on your blog page AND gauge results. From there, you can gauge your posting frequency to meet the demands of your target audience.

What are Some Tips for Maintaining A Consistent Blogging Schedule that Works for My Readers and Me?

How can you develop a consistent pattern of blogging? Being a business owner is time-consuming. Finding the time to create a new article or blog often loses the battle in prioritizing duties in the scheme of things. However, consistency is the best way to build and sustain an audience of readers who become customers and search engines to find your blog content.

Here are some tips for maintaining a consistent blogging schedule:

  • Set aside time each week to brainstorm blog ideas, write blog drafts, and schedule blog posts.
  • Use a content calendar to help you plan out your blog posts in advance. This practice will help ensure that you always put out fresh and relevant content.
  • Set a goal for how many blog posts you want to publish each week or month, and stick to it!

Once you have developed a consistent blog posting schedule, promote your content through social media and email marketing. This effort will help ensure that your readers always see your latest and greatest blog posts!

Suppose you do not have the time to create content or an internal team to handle this aspect of the work. You can hire article writing services like SpeaksMedia.com to do the work for you. These agencies can focus on creating SEO content that captures the attention of your buyer personas and bolsters your effort to increase website traffic, brand awareness, and sales conversion.

What Should I Blog About?

Even with knowing how often to publish content, deciding on what content to create can be overwhelming. If you struggle to come up with content ideas, it is better to take a break and come back when you have something fresh to say rather than publish low-quality content. Your readers will appreciate the effort you put into producing high-quality posts that are enjoyable and informative!

Another tip that you might consider is doing a bit of investigation to find inspiration. If you are having trouble coming up with content ideas, try thinking about the following topics:

– Industry news

– Tips and tricks

– How-to posts

– Case studies

– Interviews

– Product reviews

By writing about various topics, you will be able to produce high-quality content that will be of value to your readers and attract organic traffic to your website. In addition, if you focus on quality, the frequency of your blog posts will become less critical.

How Do I Know if My Blog Post is Long Enough?

How long should my blog post be? It’s a fair question. There are many ideas and blueprints out there that focus on the number of posts a week you need to complete and the length. The length of your articles is not as important as the quality of the content. However, most readers prefer posts between 500 and 700 words. Keep in mind that search engines prefer posts that are 1000-1500 words. The approach you take is up to you and the marketing goals you are striving to achieve. If your blog post is shorter than 500 words, you may want to consider adding more content. If your blog post is longer than 700 words, you may want to consider breaking it up into multiple parts or blog posts.

The best way to know if your content is exciting or dull is to ask yourself if you would want to read it. If the answer is no, then it is likely that your readers will feel the same way! Instead, try storytelling, where you can introduce personal stories, examples, and anecdotes to make your blog post more relatable and enjoyable for your readers.

Do my posts need to be perfect?

No, the content creation process rarely occurs without bumps. Blog posts do not need to be perfect! Most readers prefer high-quality posts that are genuine and authentic. However, you should still proofread your blog post for grammar and spelling mistakes before publishing it.

Am I Doing Something Wrong if No One Comments on My Posts?

Even after you figure out how often to publish fresh content to attract regular readers, it will likely boggle your mind to find that no one is “engaging” with your content. You could post every day of the week and never receive a comment from readers. If you seek feedback from readers but do not receive any comments on your posts, it could mean various things. First, your readers might want to enjoy the new blog post. They are there to gain information or access available resources. The need to post a comment is likely minimal in this instance.

However, for some, it may be that your content is not interesting enough for your readers. It could also mean that you are not promoting your content enough or that your blog posts are not easily shareable.

You can increase the chances of getting comments on your blog posts by:

  • Asking your readers questions at the end of your post
  • Encouraging readers to leave their thoughts in the comments section
  • Replying to comments that readers leave
  • Asking other bloggers or influencers to share your content with their audience

There is no rhyme or reason why great content does not generate a single comment. However, do not spend too much time beating yourself up about whether readers engage with your content. Instead, continue to publish new content so that the search engines can continue to make it available to the public.

Do Blog Posts Need Images?

Images can help break up your content and make it more visually appealing for readers. However, blog posts do not necessarily need pictures to be successful.

If you decide to include images in your content, make sure they are high-quality and relevant to your blog post.

Blogging frequency may not be as crucial as the quality of your blog posts, but it’s still necessary to be consistent for the search engines to find you and for readers to develop a habit of coming back. Are you struggling to come up with new content ideas? Let us help! Order your next article today, and we can provide you with high-quality content that will keep your readers engaged and help improve your SEO.