by Michelle Evans
Updated October 5, 2021
Creating a strong content marketing strategy can be an intimidating process for beginners. Determining the best path to attracting customers is not without its bumps. Many small businesses struggle with article writing activities. If you find yourself struggling with where to start with writing unique articles for your hair care or beard care products, don’t worry, you are not alone. Even when you leap to hire an article writing services team to do the task for you, choosing a topic of interest for potential and current buyers can be challenging.
Content Marketing for Natural Hair or Beard Products
If you find yourself at a loss for where, to begin with, your articles, consider leveraging your products’ ingredients. Buyers are looking for products with natural ingredients that produce positive results. For example, men growing beards and women with natural hair often look for products that contain the perfect blend of essential oils or other natural ingredients. They are fully aware of the dangers associated with using sulfates and parabens. They are seeking products that provide honest solutions for growing healthy natural hair. Why not introduce them to your products by delivering informative content?
Using the Ingredients of Your Products to Create a Content Marketing Strategy
The natural ingredients in your products hold the key to your content marketing strategy. Just one product can likely provide you with enough topics to produce one piece of content every week for one to two months. You may find that you can create an entire content marketing calendar around a single product. For example, imagine a shampoo that contains argan and jojoba oils. Immediately, you recognize that you now have the opportunity to create two articles about these two oils. An experienced content writer might even help you identify an additional six articles that you can feature in your content strategy within the next six months.
There are no hard-set rules for how to proceed with your topics. For example, if you happen to own a line of products (i.e., shampoo, hair masks, leave-in conditioner, beard oils, beard balms), you can market a single product at a time, or you may choose to focus on multiple products at a time.
I have worked with clients who have successfully done it both ways. But, ultimately, your goal is to let the world know that you have the answer to their problems!
In summary, if you are ready to market your products using great content but you are not yet sure where to begin, take a look at the labels. Start tagging those ingredients that produce results and use them to assemble your content strategy. Create a content calendar around these ingredients, contact an Article Writing Services agency like SpeaksMedia.com, and get started!